MYOPIC FOCUS ON THE SCIENCE DOESN’T CHANGE BEHAVIOR

TheSociologicalProblem.com — AMAZON KINDLE

The first statement of realization (of 18 Statements) from a well-known academic is shown in the slide above. “The science” tends toward a methodological narrow focus to facilitate the ability to demonstrate correlation in the research. Scientists want to publish in a way that establishes validity with peers. But does that have the desired effect on the targeted behaviors in the real world?

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Rob Jones

A career spanning public, private, and nonprofit sectors. High-level management experience across a range of activities in F-500 companies and Consulting/Coach.