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“NO JOB FOR YOU!!!”

Rob Jones
2 min readMay 26, 2019

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IKEA: NO RUG FOR YOU!!!

If Ikea’s brainwave machine wasn’t feeling the love oozing from customer neurons, then they wouldn’t let customers buy their $500 art rugs.

Yes, neuroscience has leaped from tricking you into buying things you don’t need or want, to preventing you from buying what you do want. It’s not enough just to want it. You have to LOVE it, or “NO SALE.”

How long do you think it will be before HR straps the metal lightning rod helmet on you during the interview to see if you LOVE the job, or you merely want the paycheck? Or maybe you’ll get called to HR after five years on the job for the annual engagement exam, and the red buzzer will sound, and the Artificially Intelligent SIRI/ALEXA voice will yell, “NO JOB FOR YOU!!!” Maybe marriage counselors can connect to your Apple Watch during a session and get to the heart of the problem. “NO SPOUSE FOR YOU!!!!”

We’re really in trouble here folks. THIS IS NOT A DRILL. We’ve been feeding the beast, giving data to the neuroscience folks all along by buying up all those “Unconscious Bias” remedial programs and letting them experiment on our college kids. Is it too late? Are we all chopped liver?

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Rob Jones
Rob Jones

Written by Rob Jones

A career spanning public, private, and nonprofit sectors. High-level management experience across a range of activities in F-500 companies and Consulting/Coach.

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