IKEA: NO RUG FOR YOU!!!
If Ikea’s brainwave machine wasn’t feeling the love oozing from customer neurons, then they wouldn’t let customers buy their $500 art rugs.
Yes, neuroscience has leaped from tricking you into buying things you don’t need or want, to preventing you from buying what you do want. It’s not enough just to want it. You have to LOVE it, or “NO SALE.”
